When you calculate the rental value of a retail property you tend to use a specific form of measurement called ‘Zoning’, which uses an 'ITZA' rate in order to formally acknowledge the unique way in which a retail property’s shop floor works for a retailer.
It originated in the 1950s, and a now a mainstream reference used by property surveyors when talking about how valuable a retail shop is and what rent a tenant should pay, particularly for those on High Streets where trade depends upon people walking by and deciding whether to shop at the property.
The actual measurement of the property is still the same as other properties, in that you are measuring whatever areas in either imperial feet and inches, or metric metres and centimetres. There will similarly be certain things that you need to miss out or include, and you’ll need to consider whether certain tenant’s fixtures and fittings are included or not.
You should really use modern metric forms, although reference is often still in square feet in terms or areas and rental values.
So whilst this technical aspect of measurements is the same as other properties, when it comes to this separate retail zoning measurement and effect then it’s all about how you then tweak these final measured areas.
A Retail Zoning Example Shop Floor to Explain
Let’s assume you have a newsagent shop facing onto a busy high street, which is 30 feet wide and then 60 feet deep. In simple terms, the total area is 1,800 square feet as you times one by the other, and so if the going rate is £10 per square foot, then a total annual rent is £18,000 pa.
So the end rental value of this and in fact most mainstream commercial property is derived from literally how much area you have of usable space as a tenant, and then applying a similar rate per square foot. You therefore often hear reference to the going rate per square foot in an area, designed to explain what a generic rate is that then needs applying to the actual amount of area that each property has in order to end up with a final end rent.
But retail property arguably has its most important space right at the front of the shop, where most people will see items for sale as soon as they enter the property - after they first see through any shop front window from the street. So with a lot of newsagents and shops, they will tend to have lots of important stock right at the front of the shop on display, to leave the less important goods and operations like the till and changing rooms further back in the shop.
You don’t tend to see this dwindling-value factor in other property types, and less shopper-focused uses. So if you have a small industrial unit storing items that you sell online, then you may just have a standard rate of £5 per square foot of industrial space, with the whole area attracting the same rate across the whole property.
But with retail property, if a retailer had a choice they would pay additional front space in order to easily sell items rather than lots of wasted space at the back of the store that shoppers tend to walk less into.
So if we divide the above example newsagent shop floor into 3 sections going backwards, these will all be still 30 feet wide but 20 feet deep each. The first part will be most beneficial, the last section least helpful, and the middle one somewhere in between. You can then label these alphabetically going backwards, so the front section A, the middle B, and the rear one C.
This is actually what Zoning prescribes, literally 20 feet deep sections going back that theoretically halve in value every time you move into the next section. So the rate per square foot of the second is assumed to be only half as valuable as the first one. The final area C is then halved again i.e. half of what area B is, or to put it another way, one quarter of what the original area A was.
These are all known as Zones, and are standard 20 feet deep sections of space assumed to halve in value every one going back. A surveyor will therefore need to divide their areas up into these different Zones, with the first Zone A space being, say, 600 sq.ft in this example, the next Zone B being 600 sq.ft. and in fact the final Zone C being another 600 sq.ft.
This initial Zone A area is key, and has the main ‘Zone A’ rate applied to it, let’s say £10 sq.ft. again in this example
The Principle of the ITZA
When looking at the rest of the areas though, for convenience a tweak is then made to these areas and not the initial main Zone A rate.
So instead of halving the actual rate for different zoned areas, you bundle all the areas back together after an adjustment in order to keep things simple mathematically and times it all by the same Zone A rental rate. You therefore end up with a deliberately unnatural and skewed version of the original areas, just so you can times the same Zone A rate to it in order to have this Zoning effect rolled out.
Put another way, you divide the areas by two instead of the multiplier by two in order to end up with the same effect. So you stick with Zone A of 600 sq.ft., but then halve this to 300 sq.ft for an adjusted Zone B area. Also, halve again to 150 for Zone C area. Finally add all these together to establish an ITZA area of 1,050 sq.ft, which is lower then the original 1,800 literal area.
So when you add the £10 rate to this adjusted ITZA rate of 1,050 means you get £10,500 pa rather than the original £18,000 on the original area, which has taken into account the fact that Zones B and C are less valuable space than the £10 rate for the front Zone A area.
To then finish things off, surveyors and valuers can apply a discretionary adjustment to the end rate in order to ensure that the final ITZA rate reflects the reality of how any one retail property is laid out and shaped. These are based upon the expertise and judgement of the surveyors, and a point of negotiation between a tenant and landlord who will have opposite desires of wanting the rental as low or as high as possible.
So one example and adjustment is called Frontage to Depth ratio, where the standard 20 foot zones cannot fully appreciate a shape that is unusually long and narrow, or wide and short. Or another is Return Frontage zoning for, say, a corner shop which has a shop front along the side as well as front elevation, so some of the Zone B and C spaces will benefit from Zone A exposure as well. You may also need to look at how masking affects the retail zoning effect.
Whatever is agreed, it’s often as a final percentage uplift or decrease on the rent after the main ITZA calculation.
The Zoning Affect
So this is the theory of the Zoning affect for retail properties, and therefore a form of definition for ITZA and retail zoning is the ability to artificially alter the area to a smaller area and still apply the front and main Zone A rate per square foot in order to arrive at a reduced but fair rent. This accounts for the fact that space at the rear of a shop is less valuable than the rest.
In reality, it’s often just the ground floor area treated in this way, often to just Zones C or through to D and E before a generic rate is then applied for the remainder. This is in addition to other standard rates for each floor of the shop and rear store rooms, which again tends to reduce in value the further up you go as the difficulties of further steps to walk to collect upper-floor storage area is reflected in the overall retail rent (helpful when also looking at property asset management opportunities). However for popular stores you may still need to apply retail zoning on say the first floor or other areas dependant upon footfall.
Even with this basic understanding of Zoning, because you’re dealing with such big rent figures, it’s worth instructing or at least discussing with a surveyor who knows this principle in the reality of the local property market in order to make sure that any figures being agreed are reflecting reality and the actual market values.
You can immediately receive our FREE Property Management Pack here with or without the Fact Sheet, which outlines 15 key factors when negotiating any property sale or letting. Whether you're a landlord, imvestor, tenant, or other related party in a retail property deal, these critical property management factors will help you beyond just agreeing the ITZA rate, zoning factor, or rental level.